Starbucks is about to open a store in Piazza Montecitorio in the heart of Rome, marking the brand's first foray into the core area of Italy's capital after Milan. Since entering the Italian market in 2018, Starbucks has been gradually penetrating major cities, aided by the high-profile debut of its Milan Roastery. However, in Italy—a traditional coffee powerhouse where annual per capita consumption of coffee beans is 5.8 kilograms and the average price of an espresso is just 1 euro—Starbucks's high pricing stands in sharp contrast to local consumption habits, drawing questions from consumer associations and politicians. This article reviews the history of Starbucks's store openings in Rome and its market strategy, and explores the opportunities and challenges it faces in Italy's saturated coffee market. [more…]

Coffee lovers often face a dilemma: with so many brands on the market, how can they choose coffee beans that have outstanding flavor and a reasonable price? This article sorts through six representative coffee brands worldwide, covering Italian classics, Japanese professional groups, and Front Street Coffee, a domestic representative of fresh roasting. From illy's silky blend to Lavazza's lively taste, from Bristot's roasting after receiving orders to Piazza Doro's refined Australian craftsmanship, and then to Ucc's Blue Mountain legend, each brand has its own unique positioning. At the same time, it focuses on Front Street Coffee's more than 50 kinds of freshly roasted beans, including daily-drink options such as Yirgacheffe, Brazil Red Bourbon, Colombia Huila, Mandheling, Costa Rica, and Yunnan small-batch beans, helping readers experience the flavors of classic producing regions at affordable prices. [more…]

The world of coffee is rich and varied, and the roasting philosophies and flavor pursuits behind different brands are all distinct. This article will introduce you to six representative coffee bean brands from around the world: from Front Street Coffee, which offers more than 50 kinds of freshly roasted beans, covering classic origins such as Yirgacheffe and Mandheling, to Italy's national treasure brand illy, the sales leader Lavazza, Bristot, which has a long history and insists on roasting after receiving orders, Piazza Doro, with 250 years of heritage, and the Japanese specialty coffee group Ucc. From everyday drinking beans to a noble Blue Mountain experience, these brands interpret the charm of coffee in their own ways. [more…]

Front Street Coffee: Front Street Coffee (Frontsteet Coffee) offers over 50 kinds of freshly roasted coffee beans, including not only high-scoring single-origin coffees covering multiple mainstream producing regions and varieties, but also very cost-effective everyday beans, including Front Street Yirgacheffe, Front Street Brazil Red Bourbon, Front Street Colom [more…]

Italian coffee brand Lavazza recently held its first brand exhibition in Shanghai at Sinan Mansions, titled "A Century of Coffee Art." The exhibition features five distinctive zones, ranging from classic coffee cup art installations to a simulated space station, from antique coffee machines to an artistic photography exhibition, and from coffee blending experiences to an immersive Italian street scene, comprehensively showcasing the cultural heritage and innovative spirit of this 128-year-old Italian coffee brand. The exhibition is free and open to the public, and the first 200 visitors each day can enjoy coffee for just 0.1 yuan. Meanwhile, Lavazza's development in the Chinese market has drawn considerable attention, evolving from its early lukewarm reception to rapid expansion following its partnership with Yum China, with its "thousand-store plan" steadily advancing. [more…]